Resident Ratings

Ratings continue to have more influence on prospective renters.  Recent studies have shown that almost 70% of renters rely upon online ratings and reviews and approximately 26% of renters have posted reviews.  Apartment managers need to actively review and manage their ratings.  The most prominent sites are: apartmentratings.com, yelp.com, and google. Generally speaking, dissatisfied customers will post more readily than a satisfied one so management staff should never miss an opportunity to ask residents to share compliments or praise on ratings sites.  If you explain the importance of positive feedback,…