Online Reputation – Apartment Communities

Apartment ratings can be a good indication of the quality of life and service an apartment community provides its residents.  It makes sense that good communities would garner positive ratings, and in most cases this is true. Property managers are able to monitor the positive and negative feedback from residents within their communities and take steps to increase the consistency of positive interactions.  Studies show that out of 100 interactions with residents, 17 negative interactions have as much online rating activity as the remaining 83 positive interactions.  What is going…